The Start of Evil Lady Macbeth by William Shakespeare

The Start of Evil Macbeth is a play written by William Shakespeare in the 1600 century. It is one of Shakespeare’s most well known tragedies, and continues to be studied to this day. It is a dark and gloomy play, as the main character, Macbeth, gets a taste for evil and kills the king of Scotland, King Duncan, in order to become king himself. After this moment there is a rapid increase of evil in him, as he starts to kill more and more people who upset him or are a threat to the throne. One of the play’s most important scenes is when Macbeth murders King Duncan, this scene is essential to the remainder of the play and how it unfolds. This murder scene contributes to the play in terms of plot development, it exposes and develops the†¦show more content†¦He sends murderers over to MacDuff’s house to murder his, â€Å"wife, children, servants, all that could be found† (IV.III.210-215). Macbeth is not upset at MacDuff’s family, but at MacDuff himself for n ot approving him as king. This shows that Macbeth is now 100% evil and has no regrets for what he is doing. He kills like it doesn’t mean anything, and believes that it is the solution to all his problems. This killing spree can all be traced back to the moment when he killed Duncan, from that point on Macbeth changed. The characters of Lady Macbeth and Macbeth evolve significantly throughout the play. At the beginning of the play, Macbeth is a courageous soldier who was rewarded with becoming Thane of Cawdor, however evolved to become evil through the witches’ prophecies and by Lady Macbeth’s persuasion for him to take the throne. Lady Macbeth questions his masculinity by asking him whether he is a man, â€Å"When you durst do it, then you were a man† (I.VII.49). Through the strong power of Lady Macbeth’s influence on Macbeth she is able to pressure him to do what her bidding. Lady Macbeth was the ignition at the start of the play for Macbeth to kill, but after that he continues to murder out of his own will. He goes on a killing spree, and stops telling Lady Macbeth what his plans are. Lady Macbeth in the end cannot handle what she has done, â€Å"Will these hand ne’er be clean? No more o’ that, my lord, no more o’ that; you mar allShow More RelatedTheme Of Blood Imagery In Macbeth872 Words   |  4 Pages MACBETH’S FALL INTO EVIL Shakespeare uses imagery to show Macbeth’s fall into evil. Darkness is invariably associated with evil and to a certain extent deception. William Shakespeare employs the imagery of darkness throughout his play of Macbeth. He uses dark images often to describe instruments of disorder and the evils which characters portray. Macbeth is a tragedy that was written by Shakespeare in the Elizabethan Era. 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The Women Basketball Match Dated On A Saturday - 895 Words

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Evaluation A Business Pasta Tree Business †Myassignmenthelp.Com

Question: Discuss About The Evaluation A Business Pasta Tree Business? Answer: Introduction A business plan can be defined as a written description of the future of the business i.e. a document that clearly describes the plan to do and how it is planned to be done. Business plan is in general used by the investment seeking entrepreneurs for conveying their vision to the potential investors. On the other hand it is also used by the firms trying to attract key employees, prospect for new business, deal with the suppliers or simply to gain an understanding of how the company can be managed in a better way. Thus, it becomes important that a good business plan should be capable of conveying the business goals and the strategies for achieving the business goals together with the problems that the business might encounter and the ways in which the problems can be resolved together with the organizational structure of the business, the capital required for financing the venture and keep the business going until the break even is achieved. So typically, a good business plan consists of three parts, where the first part include the business concept that provides information in context to the industry, the business structure, the products and services and the plan for making the business a success, the second part include the marketplace section that provides information in context to the potential target customers, the positioning strategy and the completion that the business would face. The third section include the financial section that provides information in context to the income and cas h flow statement, the balance sheet and the other financial rations and break even analysis. Thus, taking into consideration the above aspects, the present assignment focuses upon evaluating the Business Plan of the Pasta Tree operating in Sydney and planning to expand its operation and production to meet the increased product demand in the market. External Environmental Analysis for Pasta Tree The analysis of the external environment can be done with the help of PESTLE Analysis Framework that would prove to be beneficial in identifying the factors that that can have a significant influence on the operations of Pasta Tree while operating in Sydney. Political factors Australia is characterized with a stable political climate that significantly contributes towards the growth of the businesses operating in the food industry in the last two decades. The country is also characterized with a transparent legal reference that has been designed for eliminating corruption. The Australian Competition and Consumer Corruption (ACCC) established in the year 1995 provide a fair ground for equally protecting the rights of both the consumers and the businesses. Australian government has also vested authority for enacting price control laws and enactment of the Competition and Consumer Act 2010 has led to the empowerment of ACCC for reviewing industrial pricing (Rogerdarlington, 2016). The federal tax incentives strive towards targeting the investment translates for substantial net economic gain for the country and thus the government imposes a flat corporate rate of 30% on the net earnings in addition to goods and service tax (GST). Thus, it can be said that while operating in Sydney, Pasta Tree would have to abide by the tax laws and the regulatory laws in context to pricing and had to operate ethically for maintaining an image of an ethical brand. So, where fair, supportive and transparent government policies would be beneficial for the business, the avoidance of regulations would lead the business to troubles in terms of fines and financial losses. Economic factors Australian economy experienced a decline of 0.8% in the year 2009 from 2.3% in the year 2008 and since then the economy has retained its optimistic speck. Since then, Australian economy recorded a growth of 3.7% in the year 2012, 2.5% in the year 2013 and an adjusted 2.8% in 2013 (the Guardian, 2016). However, it is also noticeable that the economy is yet to free from the scare of the inflationary risk since it has been observed to remain elevated above the target of 3% set by the Reserve Bank. Moreover, the volume of the food industry is expected to increase and the recovery of the economy driven by the consumption expenditure on the part of the people reveals the fact that the Australian population is going to continue its habit of eating out and consuming fast food like pasta (Lang Heasman, 2015). The EMMA survey reveals the fact that Australians are making around 51.5 million visits to the quick service restaurants and around 11.9 million of the 51.5 million are visiting fast fo od outlets. So this is driven by increase in disposable income of the population (Good Food, 2014). Thus, it can be said the economic factors where at one hand is favourable for Pasta Tree through increased disposable income and growing food industry, on the other hand is also going to pose a threat in terms of high inflation rate making the raw materials and transportation costly thereby increasing the cost of operation of the business. Social factors Australia is facing the risk of baby boomer generation that is gradually attaining older age and so the government has introduced welfare to work schemes that encourages the older generation to remain in employment even after they have qualified their old age annuity (Abs, 2017). So this assists in retaining the increased consumption expenditure thereby encouraging expenditure on eating out and purchasing take always. Moreover, the population between 14 to 29 years are observed to have high preference for fast food and dining out (Good Food, 2014). However, there is an increased awareness towards healthier eating among the population and so they are willing to pay for balanced dietary and prefer healthy foods. Thus, where aspects like increased tenure of employment together with increased preference for dining out can prove to be beneficial for the pasta business, the demand for healthy diet can pose a certain level of challenge. Thus, in this context, Pasta Tree needs to focus upon putting healthy ingredients in pasta and promote it as a healthy on the way food. Technological factors With technological advancements across the globe, it becomes important for the businesses to adopt the advancements into their production and marketing activities. So, where with advancements in technology, Pasta Tree can get engaged with the customers through social media networking sites and understand their tastes and preference to modify their products, it would have to implement technological advancements in its production facility. This would demand investments and thus the business would have to be strategic in its approach. Legal factors Australian government and state and territory government legislations are in place for protecting the environment, the community and the consumers and promoting fair competition and trade. These laws govern the business in context to the ways in which they should interact with the customers, suppliers and other businesses. Australia is characterized with a national statutory framework for ensuring fair trade for businesses and consumers and it is administered by the Australian Competition and Consumer Commission (ACCC) (Austrade, 2016). The Australia Consumer Law (ACL) also implements regulations in context to unfair contract terms, guarantees the rights of the consumers, product safety laws, unsolicited consumer agreements, lay-by agreements and penalties. Australia is characterized with statutory framework for regulating product safety and information standards for ensuring that harmful products are not marketed in the country. It is enforced by ACCC (Austrade, 2016). So, Pasta Tree while operating in Sydney would have to abide the regulations and legislation mentioned above. Environmental factors The Australian government together with state and territory government and local governments strove towards administering environmental protection jointly (Austrade, 2016). It guides the businesses to remain environment friendly by reducing their carbon footprint and adopting recycling process and adopting processes for minimizing waste. Thus, Pasta Tree would have to take care of the environmental laws and regulations and would have to operate as an environmental friendly business by reducing its carbon footprint and adopting ways for reducing waste and encouraging recycling. Evaluation of Pasta Tree Business Plan In addition to the above aspects, while evaluating a business plan, it is important to identify whether the plan has successfully answered certain primary questions or not. Is the business plan well throughout? Analyzing the Pasta Tree Business Plan, it can be said that the plan is well throughout since it clearly follows a structure that is appropriate for designing a business plan. The plan is characterized with the following aspects: This section provides detailed information about the ownership, history, past financial performance and justification on context to the strategic location of the business. The product section provides a detailed overview of the offerings of the business. This section details the market segmentation strategy and the targeting strategy of the business together with detailed analysis of the prevailing competition in the market and an analysis of the buying patterns of the customers. This section provides information in context to the advertising strategy that would be adopted i.e. advertising with 20% off regular price coupons and in store displays and sponsorships. Detailed information is also provided in this section regarding the sales strategy i.e. the products would be presented in the market as an affordable upscale dinner item that is easy to make and tastier and healthier than other fast food products. The section also provides a sales forecast for three financial years. This section also clearly provides information in context to the milestones that business needs to achieve for tracking its progress. The management summary provides a brief description of the background and experience of the owner and co-owner of the business and also provides information regarding the other key personnel that include the production manager, sales manager, production staff members (2 existing and 2 newly hired), store staff and delivery staff. The personnel plan has been presented for three financial years that clearly illustrates the expenditure of the company its employees in terms of remuneration. The financial plan of the business provides the break-even point of the business i.e. $24989, the profit and loss statement for three financial years, cash flow statement for three financial years and balance sheet of three financial years (Der Foo et al., 2009). The business plan is also provides information in context to business ratios that illustrates the expected performance of the business. Thus, it can be said that the business plan has been strategically designed in order to provide all the relation information in context to the expenses of the business together with its performance over a three years period. So, this would prove to be beneficial for the business to attract employees and also the investors and avail loan from financial institutions. What is the legal structure of the business? In context to the legal structure of Pasta Tree, it has been observed from the business plan that the pasta Tree would operate as a general partnership firm involving Jill Forma and John Wintage who would be responsible for performing management responsibilities. What are the strengths of business plan? The business plans reveals that the firm is characterized with increasing sales in the past. The assets of the business have also increased over the period of time from $38,000 in the year 2001, $50000 in the year 2002 and $128488 in the year 2003. The total liabilities of the business have reduced from $35000 in the year 2001 to $31000 in the year 2002 and to $23000 in the year 2003. The business is stretgically placed for perfect foot traffic and the location is also a quick access to the citys freeway system. The business is characterized with a wide range of product portfolio and strategically would target the urban professional market segment who do not have time to prepare dinner. The owners i.e. both the partners Jill Forman and John Wintage have fifteen years of prior experience in food production and sales that can prove to be added advantage for the business plan. The projected financial indicators highlight strong and steady performance of the business in the future. What are the weaknesses of business plan? The business would have to avail a loan of $50000 for funding the expansion plan and the business plan do not provide information in context to how the funds would be collected. The business plan also lacks detailed description of the skills and talent required for the expansion plan. The business plan does not provide SMART objectives Fernndez-Guerrero, R., (Revuelto-Taboada Simn-Moya, 2012). The business plan lacks industry analysis since it does not reflect the use of Porters Five Force Analysis. The business plan provides financial indicators without any explanation towards what these financial indicators speak about the expected performance of the business. The business plan also does not provide illustrations in context to the difficulties to be overcome while progressing with the plan (Ford et al., 2010). The business plan has mentioned its product portfolio but lacks the marketing 4Ps. The plan has illustrated the product portfolio but does not illustrate its pricing strategies that make the financial plan difficult to understand. Is the plan realistic? The business plan of Pasta Tree can be considered to be lacking in aspects like SMART objectives, product pricing strategies and so it can be considered to be realistic in nature (Chwolka Raith, 2012). Does the plan demonstrate how it is going to measure its objectives? Even though the plan lacks SMART objectives, it has provided milestones plan that illustrates the ways in which the objectives to be achieved can be measured. Does the plan demonstrate how the business intends to be profitable? The plan illustrates that the product would be advertised with 20% off regular price coupon during the first month of product introduction into the supermarkets. It would adopt in store displays to hold the coupons and attract customers. It would also sponsor Citys Canal Run and distribute its coupons during the event. The product would be positioned as an affordable upscale dinner item that is easy and quick to make and tastier and healthier than other fast food products. The plan also provides the fact that the products would be made available through supermarkets and small grocery stores for convenience of customers and would target the urban professionals who does not have much time to cook. Thus, it can be said that the business has successfully planned the ways to attract customers and generate sales to make the business profitable. Are the future projections backed up with reliable data? The business plan has provided perfected sales; profit and loss and cash flow and the projections are based upon its past performance. So, it can be said that projections are backed up with reliable data. Conclusion Thus, from the above evaluation, it can be said that the business plan is realistic in nature, however it demands more research and perform analysis with the help of tools like Marketing 4Ps and Porters Five Forces together with the pricing strategies to be adopted that would prove to be beneficial in projecting a more realistic picture of the business plan and enhance its credibility of collecting funds from the financial institutions. References Abs. (2017).Australian Demographic Statistics, Dec 2016. [online] Available at: https://www.abs.gov.au/ausstats/abs@.nsf/0/1CD2B1952AFC5E7ACA257298000F2E76?OpenDocument [Accessed 11 Aug. 2017]. Austrade. (2016).Australian business and environment laws - Austrade. [online] Available at: https://www.austrade.gov.au/International/Invest/Guide-to-investing/Running-a-business/Understanding-Australian-business-regulation/Australian-business-and-environment-laws [Accessed 11 Aug. 2017]. Chwolka, A., Raith, M. G. (2012). The value of business planning before start-upA decision-theoretical perspective.Journal of Business Venturing,27(3), 385-399. Der Foo, M., Wong, P. K., Ong, A. (2009). Do others think you have a viable business idea? Team diversity and judges' evaluation of ideas in a business plan competition.Journal of Business Venturing,20(3), 385-402. Fernndez-Guerrero, R., Revuelto-Taboada, L., Simn-Moya, V. (2012). The business plan as a project: an evaluation of its predictive capability for business success.The Service Industries Journal,32(15), 2399-2420. Ford, B. R., Bornstein, J. M., Pruitt, P. T. (2010).The Ernst Young business plan guide. John Wiley Sons. Good Food. (2014).Average Australian eats fast food nearly every week. [online] Available at: https://www.goodfood.com.au/eat-out/news/average-australian-eats-fast-food-nearly-every-week-20140311-34k15 [Accessed 11 Aug. 2017]. Lang, T., Heasman, M. (2015).Food wars: The global battle for mouths, minds and markets. Routledge. Rogerdarlington. (2016).Australian political system. [online] Available at: https://www.rogerdarlington.me.uk/Australianpoliticalsystem.html [Accessed 11 Aug. 2017]. the Guardian. (2016).Three reasons Australia's economy is so resilient shopping, housing and, yes, mining. [online] Available at: https://www.theguardian.com/business/grogonomics/2016/mar/03/three-reasons-australias-economy-is-so-resilient-shopping-housing-and-yes-mining [Accessed 11 Aug. 2017].

Saving Private Ryan Analysis of the first half-hour of the film and how it assaults our senses with horrifying noises and images Essay Example

Saving Private Ryan Analysis of the first half-hour of the film and how it assaults our senses with horrifying noises and images Paper The first half-hour of Saving Private Ryan is a massive attack of colours sound and horrifyingly realistic pictures. The first thing you see as the camera zooms into the old James Ryans eye after the war, at the memorial graveyard in France, is a dulled shaky image of a boat sailing the English channel. There is a storm rocking the boat wildly side to side containing a group of scared young men, vomiting, praying, and shivering with fear. This is so unlike other Hollywood films straight from the beginning, the colours are dulled very much like the style English dramas have adopted over the years, and won numerous awards for. It is filmed in a documentary style; it is a though the camera has gone out into the real world and brought back these shockingly realistic pictures that will horrify the mothers, wives and families of all those fighting the war at the time. The sound is shockingly realistic, as the bullets ping around on the speakers you realise the confusion the men on the beaches must have gone though on that day. We will write a custom essay sample on Saving Private Ryan Analysis of the first half-hour of the film and how it assaults our senses with horrifying noises and images specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Saving Private Ryan Analysis of the first half-hour of the film and how it assaults our senses with horrifying noises and images specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Saving Private Ryan Analysis of the first half-hour of the film and how it assaults our senses with horrifying noises and images specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The first half-hour makes you realise soldiers are not machines they are human beings with emotions such as fear and most definitely pain. Pain is projected to us in many ways in Saving Private Ryan The image of the young boy who must not have been over 20 with his guts pouring out on the beach, screaming for his mother, while men raced past him for cover. The man whos arm gets blown of by a German mortar and then picks it back up as though he does it every day, the shock must have played with his senses so he could not tell he was in an extreme amount of pain. The camera angles are also very realistic it is like the film crews were actually fighting on that day, the camera moves for cover and when the camera moves the picture is jerky and not smooth, the quality is gritty and grainy not like modern films. Also when a person gets shot or blown into pieces in front of the camera some blood splats on it, it is as though you are the camera and you have just been covered in blood and human remains. The director, Stephen Spielberg, adds many dramatic features to the film. The main one in the first half-hour, is the close up on Tom Hanks character (Captain Miller). When Captain Miller has just had a shock, e. g. where the shell land a few feet from him and knocks him to the ground. The sound is muffled the picture is slow, as are his reactions, he slowly remembers what he has been taught which is to keep his helmet on at all times. He picks up the helmet and places it on his head by this time so much blood had mixed with the seawater it had turned red. As he puts the helmet on the red water runs down his head. Then a solider shouts to him it took him about 30 seconds to understand what he was saying but when he did he was acting with efficiency and skill as he had been trained. It was as though that 30 seconds had been removed from his life with no after effects. The overall picture of war that Stephen Spielberg portrays in Saving Private Ryan is that war is not nice. People dont get killed honourably for their country, with bravery and courage; they are thrown into war, most of the soldiers die from a single bullet without even fighting back. This is very different from Hollywood films for example where a person gets shot, yet still chases the shooter, in Saving Private Ryan if you get shot you are dead or dying, crying for your mother with your last breath of air. The entire film is so realistic all the way through and to make his point, Spielberg kills Captain Miller. In a Hollywood film Captain Miller would have gone home to his wife pruned the rose bushes with her and lived happily ever after. Because Spielberg wants Saving Private Ryan to seem ultra realistic he kills the main character of the film. This is a huge shock for the people watching the film, in any normal Hollywood Blockbuster the main character would live to fight another day and maybe appear in a sequel to the original, Saving Private Ryan will never have a sequel. In my opinion no war film could ever match the quality, acting and camera work shown in Saving Private Ryan.

Critical Theory Essay Essays

Critical Theory Essay Essays Critical Theory Essay Essay Critical Theory Essay Essay Critical theory is a organic structure of thoughts by and large associated with the ‘Frankfurt School’ . It was during the early eightiess that a new signifier of theoretic enquiry which was extremely critical of tradional theories of IR. emerged. However the generation of the theory can be found in the plants of Kant and Marx with their accent on the ‘emancipatry intent of cognition and enquiry’ . In other words critical theory entails ‘enlightenment project’ which subjects cognition and instruction to the ideal intent of freedom and release. Jurgon Habermas gave a new life to the critical and emancipatory positions of Kant and Marx when he questioned the epistemic ( beginning of knoeledge ) and ontological ( nature of being ) foundations of bing societal order and said that all cognition is historically and politically based. Critical theory besides involves the review of modernness in the spheres of province capitalist economy. hi-tech reindustrialization and science-cum-computer oriented instruction system that have strengthened and perpetuated the hegemony and laterality of few. Among the outstanding critical theoreticians inclde Max Horkheimer. Theodor Adorno. Paulo Friere. John Forester. Herbert Mercuse. Andrew Linklater and Dieter Misgeld. etc. .Tendencies in Critical Theory:Following are of import tendencies in critical theory: a ) Critical Social Theory:The basic point of analysis in critical societal theory is society as a whole. It seldom focal points on province. It discusses all the societal constructions which are responsible for laterality. ignorance and development. Frankfurt Scool is the poineer of this tendency. B ) Critical International Theory:Critical international theory with its footing in emancipatory thoughts of Kant and Marx seeks to look for the possibilities of tronsforming international dealingss so that restraints of laterality are removed and univaresal freedom and equality achieved. It is really the extension of critical societal theory to the sphere of international dealingss. Key Aspects of Critical Theory: 1 ) Problem-Solving and Critical Theories:Problem-solving Theory: Accordinng to Robert Cox job work outing theory takes the universe as it finds it. It does non dispute the present order but legitimise and affects its smooth working by work outing the peculiar jobs that troubles it. Traditional theories of IR are considered to be working in febrility of bracing predominating constructions of universe order with their inequalities of power and wealth. 2 ) Critical International Theory: It argues that cognitive procedures themselves are capable to political involvements and. therefore. are to be critically evaluated. Theories of IR like any other cognition are conditioned by societal. cultural and ideological influence ; and the undertaking of critical theory is to measure such conditioning deductions. It non merely challenges the status-quo orientated theories but besides comes up with normative solutions in favour of emancipation.

Chemicals That Could Make You Fail a TSA Swab Test

Chemicals That Could Make You Fail a TSA Swab Test If youre flying, you may get pulled aside by a TSA agent for a swab test. Also, your baggage may get swabbed. The purpose of the test is to check for chemicals that might be used as explosives. The test cant check for all the chemicals that might be used by terrorists, so it looks for two sets of compounds that can be used to make many types of bombs: nitrates and glycerin. The good news is the test is highly sensitive. The bad news is, nitrates and glycerin are found in some harmless everyday products, so you could test positive.   Getting swabbed doesnt seem to be particularly random. For example, some people get swabbed nearly every time they fly. This may be because theyve tested positive before (possibly related to a penchant for making smoke bombs and other small pyrotechnics) or because they meet some other criteria. Just expect to be swabbed and be prepared. Heres a list of common chemicals that may cause you to test positive. Avoid them or else be ready to explain the test result, because it can take a while for TSA to complete its evaluation of your belongings, which can translate into a missed flight. Common Products That Test Positive Hand soaps that contain glycerin (Rinse very thoroughly after washing your hands.)Lotions that contain glycerinCosmetics or hair products, which may contain glycerinBaby wipes, which may contain glycerinCertain medications (such as nitroglycerin and other nitrates)Lawn fertilizers (Nitrates: Wash your hands and especially your shoes.)MunitionsAccelerantsFireworks and other pyrotechnics What to Do If Youre Flagged Avoid becoming hostile and aggressive. It wont speed the process. Youre likely going to get patted down by an agent of the same gender who will also empty your bag for additional testing. Theres a chance your luggage may get pulled, although this rarely happens; its also unlikely that you will miss a flight because of the test. Be aware of chemicals in your environment and able to trace your steps to help TSA identify the source of the triggering compound. Sometimes you wont have any idea why you flagged the test. But, careful attention to hygiene may help you avoid the situation. The best advice is to arrive early enough before your flight to get through security. Try to avoid the problem, plan for it, and dont overreact if it happens to you.

Strategic Management Assignment Example | Topics and Well Written Essays - 2750 words

Strategic Management - Assignment Example Every component of the strategy works together for the development of the organization. In the business scenario, the management formulates the overall strategy, which is to be followed by the smaller units like the different departments of the organization. Evaluating the market and the aspects of the company arrives at the choice of the strategy. There are different tools in assessing the market conditions and the features of the company like the SWOT analysis, PEST analysis, Five Forces, STP etc. These evaluation techniques give a detailed picture of the market conditions and the features of the company. This helps in the formation of the strategy by the management. The main aim of the company is to increase the sales of the company and the strategies underline this notion. After the evaluation of the features of the market and the company, the management selects a strategy that will pertain to the development of the company. (Strategy, n.d.; What is strategy, n.d.; Applied Strate gic Technologies, n.d.; Jenkins, Ambrosini and Collier: 2-4) In this paper, two companies have been taken through which a detailed analysis will be undertaken in the case of the strategic management. The companies in question will be Pepsi and Coca Cola. Pepsi and Coca Cola share a traditional rivalry in the soft drinks market and are the two biggest players in the market. The development of the companies has been possible because of the visions of the management in setting up of the strategies of the companies. Strategy is perhaps the most important functions of the management. The performance of the companies depends on the strategies undertaken by the management to a major extent. As the importance of strategy has been underlined so far, a question rises – What is strategy? Strategy can be comprehensively defined as follows: "Strategy is the direction and scope of an organisation over the long-term: which